A voluntary initiative to develop exemplary, unifying projects which share values and meaning for the good of our common heritage

For the very first time, and reaching far beyond the confines of competition, world leaders in the cosmetics, perfume, flavor, and fragrance industries, moved by a shared awareness, have decided to join their forces to significantly increase their positive impact on the preservation of biodiversity and improvement of living conditions for local populations.

Based on a common guideline of good practices to serve as model, they are acting together on building examples of long-term, economically profitable, and sustainable collaborations.

Their motto: Respect, Integrity, Transparency, Responsibility.